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  • Ali Tadlaoui

A new jewel in Magnum's crown

In my "Chocolate Frontiers" podcast episode I mentioned that ruby was acknowledged by the FTC in late November, 2019, as a new classification of chocolate, to be savored alongside dark, milk, and white. Well, the first product to be launched in the U.S. - that I've seen so far - made with this rose-colored chocolate, is ice cream. Those decadent Magnum bars. More brands will follow, no doubt.

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